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Ops insights for leaders building better systems
Explore practical perspectives on marketing and sales operations, GTM strategy, and the systems that hold it all together. From tech stack decisions to workflow design, these articles help you reduce friction, make smarter calls, and support how your team actually works.
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Mastering Lead Scoring with Marketo + Free Template
Lead scoring is a methodology used to rank prospects against a scale that represents the perceived intent and customer fit of each of your prospects. By assigning numeric values to various lead behaviors and characteristics, you can effectively prioritize leads, ensuring that your sales team focuses on the most promising prospects.
The First 30 Days of Your New Marketing Operations Role: Mastering the Marketing to Sales Handoff
Welcome to the second installment of our series, "The First 30 Days of Your New Marketing Operations Role." In this series, we'll be delving deep into the critical aspects of a marketing operations role, starting with one of the key processes - the marketing to sales handoff.
How to Tackle 3 Common Marketing Operations Challenges
Marketing operations is a pivotal function within any organization, as it drives marketing effectiveness and efficiency. This multifaceted role involves strategizing, executing, assessing, and optimizing various marketing activities and processes. However, marketing operations professionals encounter a series of challenges in today's dynamic and competitive business landscape.
The First 30 Days in Your Marketing Operations Role: Lead Source Documentation
The cornerstone of your operations infrastructure is data. Best practice dictates that every lead or contact added to your marketing automation platform or CRM should be tagged with a Lead Source, at minimum.
Future of Marketing Operations: Tops Predictions for 2023
With the fast-paced nature of the field, it can be difficult to predict what the future holds, but by staying informed, we can be better prepared to navigate the changes ahead. In this blog post, I'll be sharing my top three predictions for marketing operations in 2023, and what they mean for those of us in the industry.
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