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Ops insights for leaders building better systems
Explore practical perspectives on marketing and sales operations, GTM strategy, and the systems that hold it all together. From tech stack decisions to workflow design, these articles help you reduce friction, make smarter calls, and support how your team actually works.
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The First 30 Days in Your Marketing Operations Role: Lead Source Documentation
The cornerstone of your operations infrastructure is data. Best practice dictates that every lead or contact added to your marketing automation platform or CRM should be tagged with a Lead Source, at minimum.
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