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Ops insights for leaders building better systems
Explore practical perspectives on marketing and sales operations, GTM strategy, and the systems that hold it all together. From tech stack decisions to workflow design, these articles help you reduce friction, make smarter calls, and support how your team actually works.
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How to Choose the Best CRM for Your Business: A Comprehensive Guide
Discover how to select the perfect CRM tool for your organization with our detailed guide. Learn about top CRM options like Salesforce, HubSpot, and Zoho CRM, and find out how to evaluate features, integrations, and user experience to enhance your customer management and drive growth.
Mastering Lead Scoring with Marketo + Free Template
Lead scoring is a methodology used to rank prospects against a scale that represents the perceived intent and customer fit of each of your prospects. By assigning numeric values to various lead behaviors and characteristics, you can effectively prioritize leads, ensuring that your sales team focuses on the most promising prospects.
Statement of Work (SOW)
Creating an SOW is an essential step in any project that should be reviewed, documented, and agreed upon in detail by all stakeholders before the project begins. It is the who, what, when, where, and how of every project.
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