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Ops insights for leaders building better systems
Explore practical perspectives on marketing and sales operations, GTM strategy, and the systems that hold it all together. From tech stack decisions to workflow design, these articles help you reduce friction, make smarter calls, and support how your team actually works.
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Mastering Lead Scoring with Marketo + Free Template
Lead scoring is a methodology used to rank prospects against a scale that represents the perceived intent and customer fit of each of your prospects. By assigning numeric values to various lead behaviors and characteristics, you can effectively prioritize leads, ensuring that your sales team focuses on the most promising prospects.
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