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Ops insights for leaders building better systems
Explore practical perspectives on marketing and sales operations, GTM strategy, and the systems that hold it all together. From tech stack decisions to workflow design, these articles help you reduce friction, make smarter calls, and support how your team actually works.
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Future of Marketing Operations: Tops Predictions for 2023
With the fast-paced nature of the field, it can be difficult to predict what the future holds, but by staying informed, we can be better prepared to navigate the changes ahead. In this blog post, I'll be sharing my top three predictions for marketing operations in 2023, and what they mean for those of us in the industry.
Statement of Work (SOW)
Creating an SOW is an essential step in any project that should be reviewed, documented, and agreed upon in detail by all stakeholders before the project begins. It is the who, what, when, where, and how of every project.
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